This could be a really good idea for when AWS is in a more advanced state. My idea is to have random special events such as a meteorite or a satellite from the old days falls in a area of the map, causing a massive explosion that the players can see (or even they could actually see the fireball falling from the sky), triggering a kind of treasure hunt for the loot it could bring.
Other ideas could be hidden places in the maps, extremely rare mobs coming of their caves from time to time, raiders invasions and so on...